The notion that every single person considers themselves better in their particular interest than all others, is as long-standing a piece of bourgeois ideology as the overestimation of others as higher than oneself, just because they are the community of all customers. [The source of “likes”] Since the old bourgeois class has abdicated, both lead their afterlife in the Spirit [Geist] of intellectuals, who are at the same time the last enemies of the bourgeois, and the last bourgeois. By allowing themselves to still think at all vis-a-vis the naked reproduction of existence, they behave as the privileged; by leaving things in thought, they declare the nullity of their privilege. – Theodor W. Adorno, quoted by Babette Babich
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