All about: forgetting

"Hi, how are you today?"
-"Could have been worse."
"How's business?"
-"What business?"
"The forgetting business."
-"Ah, that one. No idea."
"You know the proverb, do you?"
-"No?"
"No news is good news."
-"You got a point there."

All we want to do is optimize. Maybe we should abandon the believe that what is ...