If you see a concrete block of 1000 kg you don't try to lift it up. It would be silly or even dangerous to try. Who knows their mental equivalent of that 1000 kg concrete block?
The three Ps of Motivation

Let's categorize motives of people roughly in "doing it for the money" and "doing it for the fun" and we miss something essential. The third category of motivation, one that needs to remain vague and adventurous. Indeed: that other type of motivation has something to do with adventure. Not with just any treasure hunting ...